Tier 5 — Sales & CRM

Sales Dashboard Overview

The Sales Dashboard puts invoiced revenue, the job-to-cash funnel, your open lead pipeline and the work coming up on one page. Open it when you want a weekly read on how sales are tracking.

Applies to: all plans. Requires the erp:finance:reports:view permission to appear in the sidebar. Each panel is also permission-checked on its own — you see the finance, operations and CRM panels you have access to, and nothing else.

Opening the Sales Dashboard

Go to Reports > Sales Dashboard. It sits under Reports, not under Sales.

Two buttons sit in the page header:

  • Refresh — reloads the figures.
  • Change Report — jumps to any other dashboard or report without going back to the sidebar.

The figures across the top

The tiles cover the last twelve months of invoiced work:

  • Sales (invoiced) — revenue you have actually invoiced. Quotes and unbilled jobs are not counted.
  • Invoices — how many invoices make up that figure.
  • Avg Invoice — average invoice value.
  • Jobs Completed and Jobs Scheduled.
  • Lead Win Rate — the share of leads that reached a Won stage.

A tile you cannot see is a tile your permissions exclude, not a tile with no data.

The panels

  • Sales Over Time — invoiced revenue by month for the last twelve months.
  • Job-to-Cash Funnel — counts at Scheduled, In Progress, Completed and Invoiced. A wide gap between Completed and Invoiced means finished work you have not billed.
  • Lead Pipeline — open leads by stage, using the stage names and colours from your Lead Pipeline.
  • Top Services — the items earning the most, taken from invoice line descriptions.
  • Upcoming Scheduled Jobs — the next jobs booked in, soonest first, with customer, date, status and estimated value.

What you should see

A KPI row and up to five panels. Where a panel has nothing to show it says so rather than disappearing — an empty Lead Pipeline panel usually means no pipeline stages are set up yet.

Tip: read the Job-to-Cash Funnel first. Completed work that has not been invoiced is money already earned and easier to collect than a new sale.

The CRM-only view

A separate lead-focused overview lives at /app/crm/dashboard, with lead counts, conversion rate, pipeline value, your open tasks, recent leads and upcoming follow-ups. It has no sidebar entry — you reach it by typing the address, or through the CRM breadcrumb on the Tasks and Automations pages.

Related

  • CRM Reports — lead source and team performance in detail.
  • Sales Pipeline — the board the Lead Pipeline panel summarises.